![]() ![]() ![]() We hear about the three main operations of creative process: bending, blending, and breaking, and these operations are the primary means by which all ideas evolve, according to the authors. Eagleman and Brandt’s volume is more of an entertaining history of design and human inventiveness than a study in creativity as such. Finally, the theory of gene-culture coevolution is introduced as fundamental to the unity of science and the humanities and to closing the gap between these two cultures. The theories of inclusive fitness and group selection are discussed, with Wilson in favor of the latter. ![]() Finally, The Runaway Species: How Creativity Remakes the World is an intriguing and riveting mélange of perspectives that successfully delineates what creativity and innovation are about. Wilson, the driving force behind creativity is our instinctive love of novelty, and creativity’s ultimate goal is “self-understanding.” I elaborate on and question this assumption. They go beyond rhetoric as they attempt to connect to a deeper certainty that binds people to a particular place and culture. I discuss some of the ultimate roots behind human creativity while reviewing two books on creativity and problem-solving. Humans are neophile, curious, and explorative animals with impressive capabilities for creative problem-solving. ![]()
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